Marketing Development Representative


Full-time

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Responsibilities

  • Planning, organizing and executing programs that generate new prospects and advance existing opportunities for the sales team within specific, targeted accounts and contacts

  • Act as a liaison between client marketing and inside, partner, and field sales teams to develop 1:1, and 1: few tactics designed penetrate targeted accounts. 

  • Builds marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics as well as managing 3rd party vendors to meet pipeline requirements of account segments.

Job brief

We are looking for a Marketing Development Representative to develop and implement target account strategy to support account-based selling.

  • Develop and implement jointly with sales pipeline generation and acceleration programs for specific, targeted accounts and contacts.

  • Create annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on new logos and accelerate existing opportunities.

  • Interface with sales to determine sales enablement needs, and work with product/solution marketing to develop tools, programs in a box, training and content.

  • Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities.

  • Evaluate, select and manage vendors that contribute to local demand creation programs including agencies, direct mail providers, and fulfillment services.

  • Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs.

  • Design & execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments.

  • Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner.

  • Deploy ready-to-carry-out marketing tactics and provide sales enablement on an account and industry basis using various channels including digital, events, and social media.

  • Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals.

  • Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts.

  • Collaborate with the global Account-based Marketing Program team to create and gain consensus for cross-portfolio GTM plans and marketing plays in alignment with strategic product mandates and sales directives.

  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.

Job requirements

To be successful in this role, you should have a minimum of 2-7 year’s experience in a high-tech B2B demand generation, ABM, or field marketing role.

  • Bachelor's degree in Marketing, Business, or comparable education/experience.

  • Best in class marketing, demand generation, and channel experience with a B2B hi-tech company.

  • Proven track record executing innovative and multi-part event and demand generation programs.

  • Attention to detail and discipline to follow established policies and processes.

  • Proven track record with account-based marketing programs and large account selling teams.

  • Solid experience creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking.

  • Experience building, launching and reporting on campaigns.

  • Track record of developing and managing multiple marketing programs simultaneously.

  • Experience with targeting, segmentation and list acquisition to build prospect lists for demand gen campaigns.

  • Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads.

  • Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.