Boundtree Launches a B2B Consultancy for Marketers with Outsourced Marketing Development Representatives—A New Way to Generate Account Based Leads for Sales
Consulting company Boundtree Marketers announces its official launch of its outsourced Marketing Development Representative (MDR) service which supports the industry’s account-based marketing and sales processes for B2B growth companies. Boundtree Marketers is creating a new function that helps Marketing and Sales executives quickly ramp up their ABM programs without the cost and time consuming task of hiring skilled and experienced ABM marketing talent that’s lacking in the marketplace.
Boundtree Marketing was founded by Wendy Boucher, an executive level B2B technical marketer. After seeing an emerging need for technical marketing talent for demand generation services only accelerating with the maturation into ABM, she realized that the approach to utilizing Sales Development resources to engage target account leads would not work due to the level of personalization and digital engagement that’s required.
In Salesforce’s 2018 Findings: The State of Account Based Marketing research, they found when asked “What is the biggest risk to ABM failing at your company?” 25.5% of respondents said the biggest risk to failing at ABM is “lack of ability to execute.”
Says Boucher, “Boundtree Marketers’ mission is to identify and fill the talent gaps and eliminate the silos between Marketing and Sales functions typically found in B2B companies.”
With Boundtree Marketers’ services, Marketers can start small and easily scale based on the maturity of their ABM program. Learn more about Boundtree Marketers at: http://www.boundtreemarketers.com
About Boundtree Marketers
Boundtree Marketers is a customer acquisition firm for high-growth B2B companies with headquarters in Boston. We demystify demand generation and accelerate your growth by building predictable, measurable and proven marketing and sales solutions. We think beyond the buyer’s journey and focus on the entire customer lifecycle.
Wendy Boucher, Founder & Principal