Jumpstart your Marketing program with a Fractional CMO.
As a stop gap measure, an interim placement or you’re just starting out, with zero overhead and immediate results, a Fractional CMO provides the leadership and expertise of an experienced executive without the hefty price tag.
You don’t have to risk another failed marketing implementation.
+ Sales and Marketing Alignment and Efficiency
+ Increased Customer Advocacy
+ Higher Sales Velocity + Average Deal Size
+ An Integrated MarTech Stack with Performance Accuracy and Clarity
+ Pipeline Health and Predictability
Our unifying framework reflects today’s new marketing competencies and capabilities.
STRATEGY
ICP Development + Persona Driven Dynamic Sales & Marketing Plays
PLANNING
Brand Value + Segmentation/Targeting + Positioning
ANALYSIS
Customer Orientation + Insight for Cross-/Up-Sell Opportunities
ORCHESTRATION
Data/Measurement
Integrated Channel Marketing + Distribution + Customer Experience
It’s holistic—programs are personalized garnering customer advocacy covering the entire customer lifecycle.
It’s diagnostic—quickly identify opportunities and gaps in technology, program effectiveness, and data integrity.
It’s strategic—programs must be informative, relevant and urgent to engage the buyer.
It’s predictable—programs span each stage of the buyers journey supporting and accelerating the pipeline to revenue.
It’s scalable—programs can be automated and tweaked by vertical or segment.
It’s measurable—with activity- and outcome-based sales metrics, account-based strategies present an incredible opportunity for organizations to make marketing and sales more focused, relevant, and effective.
