Boundtree Marketing Leadership

 

Wendy Boucher, Principal

Wendy has served as the Vice President Global Marketing for AtScale, Inc., an enterprise semantic layer software provider for AI and BI analytics. Wendy also served as Chief Marketing Officer at Buildium, a SaaS provider of property management software and lead gen to the SMB segment. Previous to Buildium, Wendy was Vice President of Marketing at the digital agency Convertiv, and Symbotic LLC, a global provider of integrated supply network automation solutions for warehouse and distribution centers.

Wendy also spent over 19+ years with Fidelity Investments, where she was involved in the delivery of Fidelity.com, and Fidelity NetBenefits, the company’s first intranet for investor centers and developed an ecommerce platform that supported Boston Coach, Veritude, the Seaport Hotel and World Trade Center, and Sebastians Catering. Wendy was also a founding member of Strategic Advisers responsible for building the technical stack for portfolio managers and research analysts.


Katie Samuelson, VP Marketing in Residence

Katie has over 10 years of marketing leadership experience in the software and high tech space and most recently has served as the Vice President Global Marketing for Syncro, an micro-SMB software provider for Managed Service Providers. Katie’s experience is born out of product and customer marketing and her specialty is in market research, branding, messaging and positioning.