Generative AI offers a new tool in the arsenal for B2B marketers in their quest for attracting and converting today's demanding B2B buyers. Like most new technology, there are challenges and opportunities. It’s important to start with a basic understanding of what it is—and what it is not.
Read MoreRev Ops, short for Revenue Operations, is a business strategy and function that aims to align and optimize all revenue-related activities within an organization. It involves the integration of sales, marketing, and customer success operations to improve overall efficiency and effectiveness in generating revenue. The primary goal of Rev Ops is to streamline processes, break down departmental silos, and leverage data and technology to drive growth and profitability.
Read MoreThings are rapidly changing in digital marketing. 2023 should prove to be a defining year and in this article, we’ll share what we’re experiencing and explore trending strategies that are driving revenue for tech startups. Budgets are still growing with the increase in importance and growth of emerging channels comes a need for more staff, more tools, and more advertising. (source).
Read MoreThe biggest challenges a CMO faces today are steep and sometimes insurmountable depending upon how well a leader can navigate Sales, Finance and Customer Success. That is, to maximize marketing’s impact on the business—and prove it.
Read MoreGetting demand generation right takes many months or years because of the upfront investment in MarTech, funnel measurement and team alignment. Moreover, you've also had a chance at running a successful inbound program. You may be in the position of potentially building the more personalized campaigns and plays needed for account based marketing. But how do you know?
Read MoreToday’s marketing department is challenged more than ever—with the biggest being their ability to demonstrate competency. Since marketing teams need to collaborate with every function within an organization, they’re stretched thin and/or just unable to keep their heads above water long enough to communicate.
Read MoreYou’ve raised your first round of angel or institutional funding and you’re finding product market fit. You’re acquiring customers through outbound tactics but this doesn’t scale. Most startups don’t invest in their marketing infrastructure and can’t reach their next investment hurdle. What do you invest in and how much is necessary at this early stage?
Read MoreLook at most B2B high growth tech companies and they’ve missed the entire concept of creating TOFU (Top of the Funnel) content. They think that promoting their sexy brand is what potential customers want to see. Without a compelling reason or context, this content goes unnoticed and if you look more closely, never gets acknowledged or shared (except by their own employees).
Read MoreStrong brands uniquely represent your business. They are visually and verbally different from other brands and they make or follow a controversial belief or see the future through a different lens. It’s the most powerful asset in your sales and marketing toolkit.
Without it, the path to revenue and revenue retention is harder, longer, more expensive and risky at best. With account based marketing, customized messaging becomes even more important. Campaigns require personalization and that comes in the form of content that meets the speciic needs of the buyer based on role in the buying process and need.
Read MoreThe MO (Marketing Operations) function is a unique combination and represents a new breed of marketer but one that makes an effective marketing leader because it allows the CMO to set company strategy alongside the CEO, CFO, Product and Sales leads.
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