You’ve raised your first round of angel or institutional funding and you’re finding product market fit. You’re acquiring customers through outbound tactics but this doesn’t scale. Most startups don’t invest in their marketing infrastructure and can’t reach their next investment hurdle. What do you invest in and how much is necessary at this early stage?
Read MoreThe MO (Marketing Operations) function is a unique combination and represents a new breed of marketer but one that makes an effective marketing leader because it allows the CMO to set company strategy alongside the CEO, CFO, Product and Sales leads.
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