Strong brands uniquely represent your business. They are visually and verbally different from other brands and they make or follow a controversial belief or see the future through a different lens. It’s the most powerful asset in your sales and marketing toolkit.
Without it, the path to revenue and revenue retention is harder, longer, more expensive and risky at best. With account based marketing, customized messaging becomes even more important. Campaigns require personalization and that comes in the form of content that meets the speciic needs of the buyer based on role in the buying process and need.
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